There are so many houses on the market these days that not only must the house be attractive, cleaned and in excellent repair, it should be seductive. Buyers purchase houses based on emotions. Their buying a dream....a lifestyle. Most buyers can't see past a sellers personal items or decor style. Helping a buyer out by setting the stage can impact how they will feel in the home... an atmosphere is created that makes them want to linger longer in the space and imagine themselves living there.
Home staging is the process of making a home "buyer ready" so that it will appeal to the largest amount of buyers. It's not interior decorating but rather a process of de-cluttering, de-personalizing, utilizing a home sellers furnishings and accessories to highlight the best features of a room. It's about creating emotional connection between the buyer and the property.
Professionally staged homes:
• Help increase showings - most buyer traffic will come through a home within the first two weeks it's on the market than any other time period. This will be a sellers best audience and having the property ready to show and properly priced is key.
• Houses that have been professionally staged sell faster and for closer to asking price - according to surveyed Realtors, Home Staging is the second most valuable home improvement project to a seller when it comes to selling a home by return on investment.
• Doesn't cost a dime - according to the 2009 Home Gain Report, home staging has 586% return on investment. ($300 cost = $1780 price increase)
• Helps reduce a property’s time on the market - according to the National Association of Realtors the longer a property sits on the market the lower the sales price will be.
• A well staged home suggest a home that has been cared for and most buyers will pay more for a move-in ready house. Condition of the property will directly affect a buyers offer on a house.
Still unsure about the benefits of home staging? Call us a call and find out more. Having your house professionally staged can mean the difference between a house sitting on the market or selling faster and for top dollar.
Nan Johnston - Professional Home Staging Consultant
Southern Staging & Redesign
www.southern-staging.com
770-251-0608 home/office.
